The flagship shoe, the $115 Nike Free 5.0 #BETRUE sneaker, is out now just in time for Pride marches nationwide. They’re not just purty-these colorful kicks are advertised as promoting increased foot strength and a “barefoot-like feel,” with Nike Flywire technology offering a dynamic, snug fit. It’s the second year of the collection, and Nike is sticking to the rainbow theme again-because why ruin a good thing? It does make it a bitch to coordinate with our outfit, though. (A portion of proceeds help fight discrimination in sports.) Nike isn’t just supporting the gays before the Supreme Court: The company has launched the new rainbow-tinged #BETRUE collection celebrating the LGBT community and the universal language of sport.
